3.14 Broadcast Requirements
3.14.1 All races shall endeavour to achieve the widest possible television coverage of the race. This shall include: domestic coverage of at least 2 hours for a Marathon (and pro-rata for shorter events) and broadcast (live, delayed or highlights) and/or free streaming Internet coverage of the full race to broadcast standard. Internet usage (viewers) shall be authenticated by audited statistics (example: Hitbox or other industry standard auditing).
3.14.2 Gold Label Races must be able to document full coverage of the race as above in at least five different countries by supplying details of at least five international broadcasters distributing the race coverage.
3.14.3 Silver Label Races must be able to document domestic TV coverage of the full race by a national TV channel.
3.14.4 Bronze Label Races should make available highlights of their event to national TV broadcasters where possible.
3.14.5 Each IAAF Label Road Race shall provide the IAAF with a broadcast quality tape of the competition as soon as possible after the end of the competition on: Beta SP, Digibeta, DVcam or MiniDV, to full broadcast quality in PAL or NTSC coding and allow the IAAF to use, free of royalties, up to five minutes footage. Upon request, the IAAF will pay the cost of copying the original broadcast tape and the cost of shipping by international courier. Tapes must be despatched to the IAAF Headquarters no later than 15 days after the competition.
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